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My part of the blog/report – summary of other region (how it differs from us)

Topic:
Fast Food: Mc Donald’s 
Region: Moscow
My Part of the blog/report – Summary of other region (how it differs from US)
Overall feel of discussion: How is Mc Donald’s different from in Moscow compared to the US? 
What about in other regions? 
Compare and contrast how a global organization in this industry manages its brand globally and locally.
The report will critically analyze a global strategic communication campaign and
compare and contrast how the brand (Mc Donald’s) was marketed in the U.S. and in the Moscow region. Assess whether the firm successfully adapted its global strategy and messages for local audiences and will provide recommendations for the brand based on your own evaluation as well as the best-practice recommendations of other scholars and practitioners. 
The research will explore a firms’ advertising, social media, and PR efforts in
the U.S. and at least one country in the assigned region to assess how the
brand is promoted in the different markets, and how the firm addresses the
issues of global vs. local branding, and how (or if) different cultures are
addressed by the same brand.
Summary of how Mcdonald’s has been marketed globally. (Does it follow a global or local strategy?)
– Summary of the region you researched (Moscow)  and a comparison of how Mcdonald’s is marketed there compared to how it is marketed in the U.S. and how the activities fit (or don’t) with the industry’s best practices (i.e. are they a good example or bad of how to market the brand globally?)
– What is working? What could be improved?
– Conclusion/summary – provide advice and/or project the future for the organization’s approach to Global Strategic Communication Management
Research report should cite books and articles by experts from
this industry and/or experts on global branding, IMC, advertising, public
relations, and global strategic communication.

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Assignment

ASSIGNMENT
2 page analysis, including:

Introduction – setting the context of the case
Analysis – What type of new product was “New Coke”? How did the team concept and develop this product? Why did they decide to go in this direction? What went wrong? Explain what the flaw in their strategy
Conclusion – what was the key takeaways in regards to new product development

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Also, the correlation to ensure the content speaks to consumers to drive awareness and ultimately engagement with a website or mobile app was examined this week in the material.

 
This week’s material covers the key concepts around various digital mediums in how companies communicate with customers. Also, the correlation to ensure the content speaks to consumers to drive awareness and ultimately engagement with a website or mobile app was examined this week in the material.
For this discussion: 
Pick a retail company you get email marketing from regularly and identify 2 key traits of how they conduct their content in their email marketing. 
 What is it about demonstrating their content that you think is engaging to customers? 
What would be a recommendation you would offer the company of choice to improve the content in their email marketing?
Please share a screenshot of the example, but feel free to ensure your personal or any contact information is not displayed.  If you do not feel comfortable using an email blast you have received, feel free to find an example online to critique for this discussion.
. Discussions foster an ability to provide critical thought and showcase comprehension of course concepts. Professionalism and respect is expected in course discussions. Initial posts and each reply should be minimum 3 paragraphs, expanding knowledge, thoughts and forward thinking ideas. Depth is key along with credible references and insights. All posts should have at least one citation/reference.

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Under what conditions should a customer strategy enterprise consider firing a customer? 

Firing Customers
Under what conditions should a customer strategy enterprise consider firing a customer? 
Think of the different conditions that a company should wish to end a relationship, identify those conditions and share your thoughts. Do online research and find examples of cases where companies have “Fired Customers ” -which had successful outcomes; which were successful outcomes; which were unsuccessful, and why? 

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Summarize kristi roger’s assessment of the advertising industry in her ted talk.

Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger’s assessment of the advertising industry in her Ted Talk. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?

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Social media is often considered for business-to-consumer (b2c) marketing.

The Conscious Capitalism simulation involves business-to-business (B2B) marketing of computer products. Social media is often considered for business-to-consumer (B2C) marketing. Does social media marketing work in the B2B marketplace? Considering the assigned articles, how does social media compare to other channels for B2B marketing? Summarize a conclusion from an assigned article and add your own interpretation of social media for B2B. Provide at least two specific examples of how might you use social media marketing in the Conscious Capitalism simulation to build relationships with business buyers. Defend your choices.

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Moderator / discussion guide – for use qualitative interviews / focus groups with questions in correct order: the focus group moderator guide or questionnaire is your interviewing outline.

moderator / discussion guide and survey questionnaires. See formatting examples of corresponding questions in both formats, qualitative and quantitative, for each research instrument explained in module recording and module PPT as well as uploaded examples. 
Deliverables (4 documents) include the following:
Moderator Discussion Guide Questionnaire Aligned by Research Objectives
Survey Questionnaire Aligned by Research Objectives
Moderator / Discussion Guide – for use qualitative interviews / focus groups with questions in correct order: The focus group moderator guide or questionnaire is your interviewing outline. You use it during a focus group or depth interview. The guide, as its name implies, guides the interview and includes all the questions and topics to be addressed. The moderator typically writes the guide, which contains topics, questions, and activities for an interview. Questions are typically open-ended and include probing questions to prompt the moderator to dive deeper into the subject.
Survey questionnaire – for quantitative surveys to include two (2) open-ended questions with questions in correct order: the survey questionnaire includes questions in the format of close-ended questions providing the screened participant potential answers. Questions must be clear and may include an open field to provide the participant the option to fill an answer they may not see listed. Additionally, open-ended questions can be added in a moderate amount to encourage survey completion.

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To what extent is the wl gore approach transferable to other companies?

Assessment Task Individual Written Case Analysis / Report  Word Count: 3,000 words
For this assignment, you have a choice between two cases related to the module’s core Grant textbook. You must choose ONE and do a written individual case analysis, in the form of a management report, which addresses the questions detailed below relating to your chosen case. All questions carry equal weight.
Case A:    HAIER GROUP – Internationalisation Strategy
1. What are the main features of Haier’s internationalisation strategy since the early 1990s and how does it differ from the pattern of internationalisation typical of Western enterprises?
2. How successful has Haier’s internationalisation strategy been and why?
3. What are the principal features of Haier’s management system and how do they differ from those traditionally deployed by Western companies? What lessons might be drawn by a) other Chinese companies and b) by Western enterprises?
Case B:   WL GORE & ASSOCIATES – Rethinking Management, Motivation & Innovation
1. What are the distinctive features of WL Gore’s organisation and management and to what extent do they represent an approach based upon identifiable management principles?
3. What are the advantages and disadvantages of WL Gore’s approach to organisation management, employee motivation and organisational innovation?
4. To what extent is the WL Gore approach transferable to other companies? And if it is, to what types of companies and why?
Recommendations
1. In support of your analysis you should draw on material and references from all your MBA modules, as well as make sure to read the relevant chapters in Grant’s textbook.
2. It is recommended that you identify which strategy and management concepts will enable you to analyse the case. These will help you see the company in a broader context, rather than simply focusing on the company and the case material. 
3. Key to success will be to think and write strategically. Don’t get lost in detail. Analyse the case material then add value through comment and opinion as you discuss the questions.

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Why?

First Four Chapters of Byron Sharp’s How Brands Grow
Please read the first four chapters of the text book, and blog about 
the following areas:
Based on your reading of all the four chapters, how do you respond to Prof. Sharp’s assertion that “Many of the ‘facts’ marketing people believe, particularly about brand buying, are incorrect. Furthermore, many marketers lack the deep knowledge necessary to ask the questions that will lead to new valuable insights” (Page #9)? Do you agree? Disagree? Why? Are you intrigued? Why?
Do you see a link between Prof. Sharp’s question “Which Customers Matter Most?” (title of Chapter #4) … and the Source of Business we discussed in the Incite model? Please explain your response.
For both the above questions, I am looking for your point of view, not a dump or paraphrasing of what you’ve read.

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