Categories
Business

What cultural considerations must be acknowledged/addressed when dealing with this ethical concern?

YOU MUST USE THE TEMPLATE PROVIDED, IT IS ATTACHED ALONG WITH THE MEMO FROM THE LEGAL TEAM ABOUT THE PROPOSED LOYALTY REWARDS PROGRAM
THIS SCENARIO IS ABOUT A HEALTH AND BEAUTY COMPANY, PLEASE WORK WITH THAT SCENARIO
In this project, you will demonstrate your mastery of the following competency:
Make ethically informed decisions based on awareness of legal and organizational parameters
Scenario
In Project Two: Assessing Financial Performance, your loyalty rewards program product line proposed a marketing and sales campaign targeting low-income neighborhoods. While you were doing your KPI analysis, the company’s legal team reviewed the same document to address any legal or ethical concerns.
The company CEO has forwarded you a memo from the legal team that discusses legal and ethical issues. Changes in the plan must be made to address these issues. Without these changes, the legal team will not approve the marketing and sales proposal.
For each issue, the CEO wants you to recommend changes to the proposal that satisfy the requirements the legal team has described. For the legal issues, the company lawyers describe how the company needs to interpret and apply existing laws.
Directions
Your task is to evaluate the memo from the legal department for legal and ethical concerns and recommend ways to address those concerns in alignment with organizational parameters.
Review the memo received from the legal department, available in the Supporting Materials section.
For each legal issue, include the requirements outlined below:
Evaluate the plan for legal issues.
Where in the proposal do the issues occur?
Recommend changes to address the legal concerns.
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the legal requirements.
For each ethical issue, include the requirements outlined below:
Evaluate the plan for ethical issues.
Where in the proposal do the issues occur?
Consider which ethical frameworks apply.
Recommend changes to address the ethical concerns.
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the ethical concerns.
Assess your recommendations for alignment to organizational parameters.
Refer to the mission and vision statement from Project One (linked in the Supporting Materials).
What to Submit
To complete this project, you must submit the following:
Response Memo
Using the Project Three Response Memo Template, create one double-spaced memo of 3 to 6 pages. This memo should address the legal requirements and ethical issues. Check your memo for correct spelling and grammar.
PROJECT FORMAT:
EXECUTIVE SUMMARY
Here is a great resource to guide your development of a great Executive Summary. I highly encourage each of you to review this resource before completing this part of the project.
RESOURCE: https://www.alchemer.com/resources/blog/how-to-write-executive-summary/

ADDRESSING THE TWO LEGAL REQUIREMENTS
Truth in advertising: Analysis and recommendations
The following steps should be used to analyze this legal requirement.
Evaluation of Truth in Advertising
Step 1: Know the Regulation – The first step, applicable to all businesses, is to do your research: Know the regulations in your industry and jurisdiction, understand what is required of your entity concerning that regulation(s), and make plans for how you can fulfill those requirements. Aspects to consider…Advertising regulation, environmental responsibilities, and TBL. In this step, you will provide an identification of the regulation that governs the legal requirement.
Step 2: Clarifying Your Reporting Duties – Reporting requirements will differ depending on the sector, industry, and jurisdiction in which your organization operates. In this step, you will provide an identification of the industry and jurisdiction in which your organization operates. Who are thy and what do they require of your business to ensure you are complying?
Step 3: Take Stock of Policies – All legal compliance policies that you put in place need to be closely adhered to and remain up to date. While evaluating legal compliance, check that your policies are still fit for purpose. Have there been changes in the business or in the industry that need to be reflected in any updated policies? Are your people aware of and working within the policies? These are important questions to frequently ask; an annual review is essential to successfully evaluate legal compliance, supported by regular spot checks. In this step, you will identify/define a specific policy associated with this legal requirement. Your goal is to craft a policy to ensure the safety of the business (this is referred to as risk mitigation in business).
Step 4: Check Your Records – Ensure all record-keeping within the organization and across all entities is strong, that your compliance teams know what to keep a record of, and that it is stored safely in an easy-to-access central repository; the quality of records is integral to successful legal compliance evaluation. In this step, you will discuss what records you believe must be maintained and why. Be sure there is cohesion between your analysis here and your previous response.
Step 5: Remember Your Employees – Compliance policies and processes will fail without clearly communicating these requirements to everyone in the organization. Ensure all employees, from the board level downwards, know and understand their responsibilities when it comes to compliance: organize training and education programs, and schedule regular check-ups, to make sure everyone is fully on board. In this step, you will address how you will communicate the legal requirement to various stakeholders.

Recommended Truth in Advertising Changes
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the legal requirements.

Data Collection & Privacy: Analysis and Recommendations
The following steps should be used to analyze this legal requirement.
Evaluation of Data Collection & Privacy
Step 1: Know the Regulation – The first step, applicable to all businesses, is to do your research: Know the regulations in your industry and jurisdiction, understand what is required of your entity concerning that regulation(s), and make plans for how you can fulfill those requirements. Aspects to consider: Data protection laws, cybersecurity expectations a business must follow, environmental responsibilities, and TBL. In this step, you will provide an identification of the regulation that governs the legal requirement.
The remaining steps listed above should be repeated.

Recommended Data Collection & Privacy Changes
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendations meet the legal requirements.

Direct Marketing to Low-Income Populations: Analysis and Recommendations
The following steps should be used to analyze this legal requirement.
Evaluation of Direct Marketing to Low-Income Populations
Step 1: Identify the Issue – What are the major moral or ethical issues raised? What are the major factual issues raised?
Step 2: Outline the Options – What are the main alternative actions or policies that might be followed in responding to this ethical issue? What are the major views on the conceptual issues raised by this case? What facts are unknown that might be relevant to deciding this case (may require research to determine some facts)? Industry examples/evidence are your friend in providing a well developed response.
Step 3: Construct Ethical Arguments – Determine which view of ethics applies to this ethical concern and why. Identify the moral principles or high-level rules that can be invoked to support a conclusion as to what ought to be done ethically? What cultural considerations must be acknowledged/addressed when dealing with this ethical concern? THIS WAS COVERED IN THE COURSE READING MATERIAL.
Step 4: Evaluate the Arguments – Decide on what is important and why. Are there any assumptions you should consider…why?

Recommended Changes to Address Direct Marketing to Low-Income Populations.
Cite or quote their language to show what you are addressing.
State what aspects of the plan need to change in some way to address the concern.
Recommend one or more possible changes.
Explain how your recommendation meets the ethical concerns.

You will use the above ethical outline to process through the remaining two ethical concerns; Transparency in Language and Collection and Use of Consumer Data

Categories
Business

Describe the types of decisions each of these involve.

***FINANCIAL MANAGEMENT COURSE***
Define financial management and examine the three main categories of financial management: capital budgeting, capital structure, and working capital management. Describe the types of decisions each of these involve. Further, examine the objective of the finance manager in an organization.
TEXTBOOK:
(S) Financial Management
Raymond M. Brooks, 2020
Pearson
ISBN.13: 978-0-134-73041-7

Categories
Business

When measuring the results of social media and digital marketing, we have to measure outcomes to determine the e?ectiveness of a general approach or campaign.

Develop an 8 10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)
Introduction
Digital marketing and social media have completely changed the face of marketing. It is not that the older tools and models no longer work (they do!) but, rather, that these tools and models need to be applied in di?erent ways.
Digital marketing activities are performed while customers are connected to networks through various mobile devices. Among the many things that make digital marketing unique is the trigger of communication. Customers may target the business (pull communication) or the business may target the digital consumer (push communication). Digital marketing can take place through a variety of modalities including email, text, apps, and any other means by which a customer can communicate on a mobile device. Social media takes the marketer into the world of “views,” “clicks,” and “likes” as a means of ascertaining product appeal to the potential market. Digital marketing has changed the landscape of marketing activities.
When measuring the results of social media and digital marketing, we have to measure outcomes to determine the e?ectiveness of a general approach or campaign. If we cannot determine e?ectiveness, how can we possibly know if this is something we want to do again or not? In this assessment, you will gain insight on some approaches to measuring social media and digital marketing e?ectiveness. Unlike other areas of business operations (for example, ?nance), the measurements here are still evolving. However, you need to have at least a foundation for thinking about this very important aspect of marketing.
Introduction
This portfolio work project, a digital marketing plan with a social media strategy, will help you demonstrate competency in digital marketing planning and measurement.
Scenario
The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan and brand presentation submitted in Assessments 1 and 2. They have now asked you to develop a Digital Marketing Strategy based on this work.
Your Role
You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)
Requirements
Building on your prior work this term, develop a digital marketing plan using the SOSTAC© model. Your plan must address each of the SOSTAC© elements, including:
1. Situational Analysis
Analyze the current situation in terms of customers, intermediaries, and competencies.
Conduct a thorough competitive analysis and identify what your competitors are doing in terms of Web presence and social media presence.
2. Objectives
Develop specific measurable objectives for a digital marketing strategy. Where do you want your company to be?
3. Strategy
Articulate short- ( 3 years) digital marketing strategies. How do you achieve your objectives within these terms?
4. Tactics
Differentiate various techniques (for example, website, social media, advertising, pay-per-click, events, press releases, sponsorships) to use for implementing strategies. How will you build your sales funnel?
5. Actions
Develop a project plan for executing each tactic. The plan is to briefly capture your execution of the tactics.
6. Controls
Develop specific metrics to monitor tactics. How do you know things are going as planned? How often will you monitor the metrics?
Deliverable Format
Requirements:
The digital marketing plan must be at least 8 10 pages in length, in addition to the title and reference pages.
Related company standards:
The digital marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs.
Use at least five scholarly or academic sources, formatted per APA.