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Advertising

What are the advantages of print media over electronic media?

Many companies reject print media advertising, believing the digital age has given way to more efficient forms of marketing. Print media have been struggling to survive in a digitized world. But comparisons between print media and electronic media have shown that print media provides many incredible advantages. Magazines, newspapers, leaflets, and catalogs are more effective at targeting customers and making a lasting impression.
Thoroughly read Chapter 10, Perform some research and in a paragraph or so, tell us what some of the current issues are related to print media? Tell us what do you think could be done for print media to remain profitable and relevant? What are the advantages of print media over electronic media? Does print still have a place in the future of advertising? If so why or why not?
Please only refer to etext for reference

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Advertising

Article topic:

For this assignment, you must search for print or online media/news publications. i.e., magazines, newspapers, periodicals or journals and find a current article related to marketing, a business or concept learned, discussed in the course complete a write-up of the article, and upload into. Marketing and business trends frequently change, so the article cannot be over 3 months old.
All written summaries must be typed in a Microsoft Word document and include the following information.
1. Date submitted
2. Date of Article
3. Author
4. Publication/Source of Article
5. Summary of the article in your words
Your opinion of the article
Guidelines for Selecting Articles:
* An article from a reputable news source from the past few months. If the article is not dated, move on! If it is too old, move on!
*
Article topic:
* Discusses the marketing-related actions of a specific company
* Discusses a new technology relevant to some aspect of marketing
* Discusses a consumer trend that marketers can use
* Discusses a legal action that will impact how companies market
* Discusses an economic trend that will impact consumer and/or organizations in terms of marketing
* Discusses a social or cultural trend that will impact some aspect of how a company markets
* Focuses on a specific area of marketing, such as new product, branding, pricing, channels of distribution (methods of delivery, retailing, etc.), or promotion

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Advertising

How much television do you watch a day?

Respond to all the three questions in your post.
1. With the variety of platforms available making it possible to consume whatever video entertainment content we want whenever and wherever, how would you define “watching television”?
2. How much television do you watch a day? How has technology influenced your current viewing habits?
3. What does “watching television” mean to you?
Share the name of your recently discovered or current favorite show and briefly describe what makes it a good show.

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Advertising

It’s super easy!

I need a four-page paper on gun control in MLA format. It’s super easy! No rubric, just get it done.

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Advertising

Choice

n which stage of Simon’s Model does problem discovery happen?
Intelligence
Implementation
Design
Choice

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Advertising

Implementation

n which stage of Simon’s Model does problem discovery happen?
Intelligence
Implementation
Design
Choice

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Advertising

Write a research paper about community practice and their genres

Write a research paper about community practice and their genres
The commnunity of practice that I want you to write about is a local financial company in Texas (or somewhere else, doesn’t matter).
The genres are memos, business letter, social media…
PLEASE FOLLOW THE RUBIC ATTACHED
FOCUS ON THE DICUSSION PART

Categories
Advertising

Does this mean that traditional media advertising such as tv and magazines may no longer exist in the future?

As the media landscape continues to change, discuss some of the reasons that advertisers are shifting advertising dollars to new/nontraditional media. Does this mean that traditional media advertising such as TV and magazines may no longer exist in the future? Why or why not? Your post should make references to module discussions about how characteristics of the target audience, product and the advantages or disadvantages of the medium influence media selection for advertising.

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Advertising

After posting your paper, you must also respond to four other posted papers, offering your own insights and informed opinion (perhaps integrating course material).

Overview: Students will be expected to identify advertising campaigns occurring in the “real world.” These can be local organizations and businesses attempting to promote their brand, product, or service to the community or large scale promotional campaigns for national/international audiences. These short papers (2-3 pages, double-spaced, normal font, 750-800 words) will include a brief summary of the campaign, links to concepts discussed in the class, and an informed evaluation of the campaign’s quality. STUDENTS WILL POST THESE PAPERS INTO THIS ONLINE DISCUSSION FORUM. STUDENTS MUST ALSO RESPOND TO AT LEAST FOUR OTHER STUDENT’S PAPERS (offering meaningful insight, not just “thatz kewl!”).
Structure: Try to select a something that a company or organization is doing for ADVERTISING (i.e. communication to promote a product or service; it should be their messaging to make people like or care about the product/service; NOT a “we’re having a 50% off sale” type messaging). After figuring out what company’s promotional messaging you want to write about, you will probably want to research it a little (by looking at the organization’s website, etc.). You should summarize this information and explain the advertising campaign in about one page (double spaced, normal font). Next, try to link it with some concepts we have looked at in class. You should explain and underline the specific course concepts you see in the campaign/project/event. For example, if you looked at an advertising campaign that regularly showed cool, young people driving a certain car brand, you could note advertising persuades as this is a clear attempt to persuade audiences that interesting, youthful people prefer this brand (note how this was underlined). Again, this will probably take about a page and should include a variety of course concepts we’ve explored. YOU MUST INCLUDE AT LEAST FIVE COURSE CONCEPTS AND THEY MUST BE UNDERLINED. Finally, you should complete the paper by evaluating the advertising campaign you’re looking at. This should be opinion based, but it should also indicate that you have been reflecting on course concepts (i.e. more than “this suck b/c it’s ugly” or “this rulz bc it has hot ppl n it”). 2-3 pages total. Be prepared to discuss them in class.
After finishing the paper and saving it, you will then need to CUT and PASTE the full paper as a response in the discussion forum below. After posting your paper, you must also respond to FOUR other posted papers, offering your own insights and informed opinion (perhaps integrating course material). FIVE total posts (the initial posting of your paper AND four responses to someone other papers) are expected.
Sample Outline: This is a sample outline for what your paper might look like. PLEASE USE THE HEADINGS BELOW TO KEEP YOUR PAPER CLEAR AND ORGANIZED.
1. Advertising Campaign Description (this will be about one page)
Sample Text: “The company’s advertisements for cars uniquely focused on young people having fun with the car’s features…”
2. Links to Course Content (this will be about one page)
Sample Text: “Advertising serves a persuasive function which means that such messages try to change the attitudes of potential customers and affect their purchase decisions. This campaign showed a diverse group of trendy twenty-somethings having exciting experiences with the car in attempt to make the car seem more attractive to youthful audiences…” (note how the term from the course was put in bold, defined clearly, and linked to the campaign; you will do this for five different items discussed in the course)
3. Evaluation (this will be about half a page to a page)
Sample Text: “This campaign was ineffective because the brand remains somewhat stale and the images shown are not likely to persuade new audiences to like the car…” (you could also argue it was effective; this is opinion based; it just needs to be thoughtful and informed)

Categories
Advertising

Choose an ad from the 1950s and one from today.

Essay #2 PROMPT:
For your essay, choose one of the following:
View Jean Kilbourne’s video “Killing Us Softly (4)” and then write an essay on the use of sexist ads in magazines, billboards, TV, social media and/or other platforms. Choose an ad from the 1950s and one from today. What changes do you see since the 1950s? And what has not changed?
https://colorado.kanopy.com/video/killing-us-softly
View Sut Jhally’s video “The Codes of Gender: Identity and Performance in Pop Culture” and then write an essay on the use of gender stereotypical ads in magazines, billboards, TV, social media and/or other platforms. Choose an ad from the 1950s and one from today. What changes do you see since the 1950s? And what has not changed?
https://colorado.kanopy.com/video/codes-gender
View Marlon Rigg’s video “Ethnic Notions: African American Stereotypes and Prejudice” and then write an essay on the use of racist ads in magazines, billboards, TV, social media and/or other platforms. Choose an ad from the 1950s and one from today. What changes do you see since the 1950s? And what has not changed?
https://colorado.kanopy.com/video/ethnic-notions-0
Aim for about 1200 words; 2000 is too many and 1000 is probably too few. Use 12 pt. font and double-spacing (and 1-inch margins if submitting as a Word/Pages doc). You may copy the essay into the Canvas text editor or submit as a document. I’d like to see:
1) An introductory paragraph explaining what you are about to discuss;
2) Discussion, first of the historic ad and the sexism/gender stereotyping or racism inherent in it;
3) Then of the current ad and the same discussion of it;
4) Why do you think the admaker chose this particular stereotype for the advertising material? What is the association between the attributes of the stereotype and the attributes of the product? Finally, compare and contrast the images you found from the two groups. Describe any changes in the use of the stereotype, if any?
5) End with a brief summary/conclusion paragraph. That looks like about five paragraphs to me, but of course can be more. Also, you don’t have to follow this format rigidly in terms of discussing historical first and then modern and then comparing—you may compare the entire way—as long as you tick all of the boxes.
Make sure to include both ads in the essay, either in the body or at the end.
The ads should be related, e.g., a Maybelline ad from the 1950s and a current Maybelline ad. If you’re going to use different brands, make sure they are at least in the same category, e.g., a Budweiser ad from the 1950s and a current Coors Light ad.
You must use the documentary you chose as well as at least two other sources as references. I’m not as concerned with which citation style you use, just that you use one. I’m fine with “According to author X” and a page number, and then the full cite in a reference list at the end.
Ads do NOT count toward your sources unless they are part of a larger article that you use as a reference in the essay.
Rubric
Essay is worth 100 points. Essay should be well-written with minimal to no errors in spelling, mechanics and punctuation. Organization of the essay should be logical and linear (see suggested organization above). All five components detailed should be included, with emphasis on components two, three and four. The two ad images are required. References to the documentary and at least two other sources must be included, and in a manner in which I can track them down if necessary. Please note, including all required elements does not equal “A” work. Excellent, or “A,” work will also include analysis of both the past and present media and advertising relationship as well as an interesting, in-depth and/or innovative link between the two.